For decades, jewelers have had enjoyed the position of being the keepers of the knowledge about diamonds and gemstones. They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers. The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case.

This monopoly of knowledge went hand in hand with the monopoly of supply. The only way you could purchase a diamond or precious gemstone was to buy in a jewelry store. The prices were artificially high with markups of 100% to 300% of wholesale costs. The factors that differentiated stores included the ornate decorations, the fancy display cases, and elaborate storefronts. Life was simple and very profitable for the jeweler. The shopper came in, the jeweler said this is what you should buy, and the shopper paid the price because they had no other options. Can you recall any poor jewelers before the millennium change in the year 2000?

It was about this time that the most feared word in the jewelers vocabulary began to change the industry forever. That word was Internet. Suddenly there were competitors springing up who could supply diamonds and jewelry delivered to your door, often at prices lower than could support the high overhead of the jewelry store. However, the greatest fear was that the hidden knowledge of diamonds and precious gemstones was available to any shopper who wanted to spend a little time researching online.

The jeweler of the past said here is what I have and which one do you want to buy? Then came the knowledgeable shopper armed with printouts of online diamond advice. Instead of simply asking for a one-carat diamond, the shopper now has a detailed list of requirements that all but guarantees that nothing in the store will meet their requirements, regardless of the price.
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Diamonds are timeless representations of special events and unforgettable moments in our lives. We give and receive diamonds as gestures of love, trust and friendship. They are symbolic of strength, virtue, wealth, and eternal love throughout history.

The diamond is used to commemorate a sixty-year anniversary, and is recognized as the birthstone for the month of April. Available in a variety of lustrous colors, they lend theme to many fictional stories as well as renowned historical events.

The first documented diamond Engagement ring was presented to Mary of Burgundy in 1477 preceding her marriage to Maximilian, the Archduke of Austria. This custom lives on in Western societies and traditions today. While this is the most widely known association with diamonds, they can also be given for other reasons and in different forms of jewelry.

The diamond anniversary ring is given to renew vows or restate ones unconditional love after a period of time. The more recent introduction of the right had ring is more commonly purchased as a gift to ourselves as something weve always wanted. A diamond ring can make a wonderful Mothers Day gift, or upon the arrival of a new baby. Some people also present children with small diamond rings as a coming of age, bat mitzvah, sweet sixteen, or Quinceanera.
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Is it absolutely clear now?! Can you see it?! How could you possibly determine whether the diamond you are buying is worth for the cost and truly genuine?!
Below are some qualities of diamond which may be helpful for you.

In buying something there are things which you should consider. Whatever those things are of course the first thing you will check is the quality of a product.

How clean a diamond is reflects with its clarity. Whether if it has no blemishes or any insertions whenever it will be observe by the eye or by a magnifier.

To select a good quality when buying a diamond you should be familiar of some terms.

The blemishes which I have mentioned earlier are flaws on the surface of a diamond. If there’s any missing piece that is what we call ‘CHIP’ and any scrape is what we can consider a ‘SCRATCH.’
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